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2009 October

Archive for October, 2009

28
Oct

Mandalay Bay Convention Center, LAS VEGAS: Viktor Varan’s address to the IBM Innovation on Demand Award for Outstanding Smarter Planet Solution.

Thank you IBM Norway, IBM Global Traceability Team, and Matiq, our three most valuable partners. We would not have made it without you.

Norse God Odin traded his one eye to drink of the well of knowledge. That knowledge gave him the wisdom that everything in the world is interconnected.

Odin sent out his two ravens Hugin and Munin at dawn to collect information about everything in this world and the underworld. The ravens whispered to Odin everything seen and heard. With this information Odin made wiser decisions.

Odin’s raven smartness and eye wisdom rewarded him rule of all gods and all men.

If you had the information of the ravens and the wisdom of Odin: How smart would that make you? What would you then choose to do with this power?

HRAFN (which is Norse for raven) is here to find out. And it starts with you. We need all the help we can get.

Act wisely. Be a HRAFN.

Category : Events | News
27
Oct

LAS VEGAS: I dag er en merkedag for norsk IT-industri. Trondheimsbedriften HRAFN (uttales ravn) mottok IBMs prestisjetunge pris ”Information on Demand Innovation Award” for ”Outstanding Smarter Planet Solution”. Og ble feiret i Las Vegas denne uken av flere tusen IT-eksperter fra hele verden. ”Det norske selskapet har bevist at det virkelig er mulig å sikre samfunnet på dets mest sårbare områder – og at RFID-teknologi virker i praksis”, sier IBMs toppsjef for softwaredivisjonen, Steve Mills. ”Vi venter oss mye fra HRAFN fremover”.

HRAFN winner of IBM Innovation Award

HRAFN winner of IBM Innovation Award

Prisen henger høyt. Noen av verdens største bedrifter var nominert. Som en nystartet bedrift fra Trondheim, har HRAFN dermed fått en rakettstart. Nå har selskapet og resten av teknologimiljøet i byen verdens IT-øyne rettet mot seg. Vil nordmennene utnytte de mulighetene dette gir?

”Det er et helt unikt miljø for teknologi og innovasjon i Trondheim som gjorde dette mulig for oss, sier Geir Vevle (28), teknisk direktør i HRAFN og allerede en guru innen RFID-teknologi i USA og Europa. SINTEF Fiskeri og Havbruk er ett slikt miljø, som samarbeider med HRAFN gjennom matsporingsprosjektet eTrace.

HRAFN har internasjonale ambisjoner og arbeider nå for å etablere løsninger som svar på noen av de mest kritiske globale utfordringer. HRAFN gjør det gjennom å søke samarbeid med både forbrukere, gründere, større selskaper og myndigheter. Det er gjennom samarbeid med dem som ønsker å utvikle smartere løsninger, for seg selv og for planeten vår at HRAFN vil lykkes.

Til nå har HRAFN testet teknologi og tjenestetilbud gjennom utleie og drift av infrastruktur. Ett spennende pilotprosjekt er i drift på ”Bogart”, en klesbutikk i Thomas Angelsgate i Trondheim. Og i den nyåpnede butikken til Green Square Brand Store på Tjuvholmen i Oslo er selskapets løsninger under utprøving. “Legg gjerne turen innom for å se hvordan løsningene virker i praksis”, sier Bjørnar Klein Reinertsen i HRAFN.

“Vi demonstrerer i dag at vi behersker teknologien i praksis. Nå planlegger vi større satsinger i samarbeid med brukere og bedrifter. Du kan være en av dem. De mest spenstige og samfunnsnyttige løsningene må du vente enda en stund med å få se i drift”, sier daglig leder i HRAFN, Viktor Varan (46).

Ønsker du å bidra? Ta kontakt med HRAFN, og vi finner en rolle som passer deg.

Category : Events | News
25
Oct

Bogart, intelligent fashion operations

Everybody wears clothes most of their awake life. Even though the clothes have remained more or less the same the last thousand years. Of course, design has changed, production technology has evolved, but still clothes have remained for most, a bunch of fabric put together, transported, stored, sold, worn and finally resold, inherited or discarded.

So what is lacking in this scenario? Exactly, a lot of potentially disrupting changes have not yet been implemented. Why is that? Clothes are basically a bunch of fabric. How do you get information from a bunch of fabric?

Lately, a revolution to the clothing’s themselves have been evolving. More and more clothes have started to get enabled for intelligence. In Bogart, a high-class fashion store in Trondheim, the Norwegian capitol of technology, an disruptive new way to run fashion-store operations have emerged. Every single product sold in Bogart, now is global and uniqely identified using RFID tags. This enables the fashion operations to evolve dramatically. Where lots of time used to be spent doing inventory, looking for missing clothes and more, time is now spent securing the sale in human-to-human communication instead.

Customer earnings

By having each and every product identified and traceable through the various processes, Bogart has been able to see the following benefits emerge:

  • 80-90% reduced costs of inventory
  • Increased space management. More focus on relevant sizes and products
  • Reduced time spent looking for products
  • Increased financial control

Solution overview

HRAFN has to Bogart been the single turn-key solutionprovider that has solved Bogart’s problems in an customer focused and unselfish way. By extensive use of partner organizations, HRAFN has been able to provide Bogart with a solid basis of services needed for running the store today. HRAFN has installed their infrastructure for collecting RFID information from the processes.

Category : News
22
Oct
Green Square Fashion revolution

Green Square Fashion revolution

OSLO, NORWAY: Green Square is a new clothing brand focusing on ethical and environmentally friendly production and distribution. Customers need 100% accurate and reliable information on production means and transparency across the value chain. HRAFN designed and implemented a new value chain powered by RFID technology.

Green Square will revolutionize the fashion industry by turning the industry’s value chain on its head. Smarter buyers order their clothes according to their personal measurements and nothing is ever produced without the pre-commitment of a consumer. Green Square opened its Brand Store in fashionable Tjuvholmen in Oslo.  The store is a testiment to Green Square and HRAFN’s commitment to sustainable solutions based on wiser decisions.

Check out www.greensquareconcept.com.

IMG_5983

Category : News

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